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Idea to Income
WELCOME!! START HERE!
Welcome video (2:16)
BONUS PRE-WORK: The Energy of Success
BONUS Checklist
Environment matters
Money follows the path of least resistance (5:11)
Healing Your Money Stories (8:33)
When You Feel Like Giving Up (3:46)
Week 1: Becoming an Expert and Leader in an Area of Talent
Week 1 Checklist
Habit 1: Leading Your Time
Habit 2: Leading Your Household
Habit 3: Leading Others
Leveling Up on What You Can Handle
Meet Your Future Customer
Superpower Statement
Ideal Client Worksheets
Social media bios
Using social media for relationship building
Week 2: Creating the Movement Container and Lead Magnet
Week 2 Checklist
Facebook Groups
Landing Page Methods
Free Downloads People Actually Want (9:00)
Leading your customer through an email journey
Proof of Concept (5:59)
Email Language Best Practice
Email Subject Lines that Open
Small Sale Lead Magnets
Collecting Leads on Instagram Stories (8:31)
Quizzes (4:10)
Text Messaging Leads (5:47)
Analyzing Your Lead Magnets
Week 3: Becoming the Voice of the Movement
Week 3 Checklist
Planning your content (11:15)
Putting it all together
Facebook
Pinterest
Videos
Linked In (Coming soon!)
Podcasting
Week 4: Creating Movement Awareness
Week 4 Checklist
Expanding Your Network (9:22)
Why PR Matters (12:32)
Creating Your Pitch Page
Creating Your PR Rolodex
Pushing Your Appearance to Your Audience
Speaking Events
Newspapers
Magazines (Print)
Magazine (Online)
TV Broadcasts (8:37)
Podcast
Week 5: Creating Solutions That Sell
Week 5 Checklist
The Net Worth It Framework
Create Don't Consume Weeks (ONLY for sales page creation week)
Surveying Your Existing Network
Why price matters
Securing URLs
Creating a sales page? (5:34)
Payment Processing (23:25)
How to Price Your Program
Tiers of your program
Social Media Pre-Launch
Week 6: Webinars & Sales Psychology
Week 6 Checklist
Social Proof
Creating Urgency
How to Run a Webinar
How to Sell on a Discovery Call (14:05)
Week 7: Product Suite Creation
Week 7 Checklist
Content Design (2:58)
How to Use Google Drive to House Your Content and Send Weekly in Mailchimp (2:48)
Creating the Content in Teachable
Week 8: The art of sales
Week 8 Checklist
Follow Up
Creating Content that Converts
Putting it all together
Launch Graph Paper (4:18)
Rejection (4:58)
Doubt (4:55)
Fear (5:26)
Week 9: Accounting Principles
Week 9 Checklist
The Basics (13:12)
Business Checking, Savings and Credit Cards
Maximizing Your Tax Write Offs
Managing Your Expenses in Google Sheets
How to set up a Business Legally with the State
Week 10: Facebook and Instagram Ads
Week 10 Checklist
Overview and Goals of Ads
Do Your Research
How to Set up a Facebook Ad
Creating a sales page?
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